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Mobile Marketing Tips from mTrax!
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Mobile Marketing Tips
Are you ready for mobile marketing? Here are some great Mobile Marketing tips for your small business. Many small business owners have heard about the promise of ads and listings on cell phones, and many have seen them in action. At this point, there are few people left in America who haven't seen a cell phone used to gather information, and find a service. Now it's time for mobile marketing tips that can help your business.
Not just for the Big Guys
Mobile Marketing is not just the domain of big companies. Now you too can tap into Google, Yahoo, and Microsoft search listings. mTrax makes it super-easy. First, let's cover the basics of mobile marketing. There are lots of ideas out there competing for your focus. Let's narrow down to the one idea that covers 80% of what you need to know about mobile marketing. You need a mobile search listing, because that's what your customers are using right now. By just launching on Google, Yahoo, and Microsoft, you will be hitting the important areas quickly. There will be areas to focus on in the next year, like having a mobile web site. But let's keep it simple for now, shall we?
What's in a Mobile Listing?
So you need a mobile search listing. You have only two lines of 18 characters of text each to describe your business. The first line is for your business description. What do you do? Think of the one or two things that make your business different. Is it "fast, cheap towing?" Or is it "reliable towing?" Again, we're not writing a novel. We're doing mobile marketing. So keep it simple.
Great Mobile Search Offers
The next line describes your great offer. Is it "10% off?" Is it "Free Estimate?" Again, you have 18 characters to use. So this is headline stuff. Don't get bogged down in details when it comes to mobile marketing. Keep it simple!
Getting your Mobile Marketing Right
At mTrax, we follow the 80/20 rule when it comes to mobile marketing. Your first idea for a mobile search listing doesn't have to be perfect. Just getting something up there will help you get calls from new customers. You can change your mobile search listing at any time. And remember, mTrax will be making suggestions for improvements to you along the way. That's because we're doing mobile marketing for lots of clients. We get to see what works best, and offer you mobile marketing tips based on what we know works for other small businesses like yours.
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