I've been deeply involved in internet advertising since 1996, and mobile advertising since 2006. You could say I saw this coming, but even as an early adopter, I had no idea how far and how fast mobile would come in just a few short years. Mobile is now a bigger platform than desktops, and we're just at the tip of the iceberg.
That said, the mTrax story is really a story of screw-ups. When we first began buying mobile advertising on the search engines for our major branded campaigns, we found the whole process cumbersome, and risky. We managed to make expensive mistakes. Just figuring out how to do a mobile-only search ad, and tracking it correctly, was difficult. More than once, we did not have the proper daily budget caps, and wasted about $100 per day that way.
The experience was a valuable lesson. Frankly, we learned that the search engines were not set up to help new accounts get up and running risk-free. Whether by design or not, they made things too complex. And we were supposedly the smart marketers! Imagine how well everyone else was doing. For every success story, there were many more small business owners who were frustrated, and still more who were reluctant to try it, for risk of failure.
We see mTrax as a way to address these issues. Give small local businesses an easy way to get onboard, and give them the best, world-class mobile advertising and call management platform. Make no excuses, and deliver results.
That said, the mTrax story is really a story of screw-ups. When we first began buying mobile advertising on the search engines for our major branded campaigns, we found the whole process cumbersome, and risky. We managed to make expensive mistakes. Just figuring out how to do a mobile-only search ad, and tracking it correctly, was difficult. More than once, we did not have the proper daily budget caps, and wasted about $100 per day that way.
The experience was a valuable lesson. Frankly, we learned that the search engines were not set up to help new accounts get up and running risk-free. Whether by design or not, they made things too complex. And we were supposedly the smart marketers! Imagine how well everyone else was doing. For every success story, there were many more small business owners who were frustrated, and still more who were reluctant to try it, for risk of failure.
We see mTrax as a way to address these issues. Give small local businesses an easy way to get onboard, and give them the best, world-class mobile advertising and call management platform. Make no excuses, and deliver results.
Real Calls from Real Customers - GUARANTEED!
You will get real calls from real customers searching for your services on their phones, starting within days. How do we know?
Because the search engines only charge for real customer activity. Google, Yahoo, and Microsoft charge when an actual customer clicks on your listing. mTrax only sets up dedicated "click-to-call" listings, ensuring your clicks turn into real calls from real customers in your area.
That's not all. The three major search engines, Google, Yahoo, and Microsoft Bing, cover 98% of all mobile search queries between them. Because mTrax automatically sets you up on all three major search engines at once, that means your mTrax listings WILL be on cell phones in your area. When people pull out their phones to search for your services, they WILL find you.
What is a qualified call from a new customer worth to you? Odds are the first real customer will pay for the entire month of mobile listings.
Remember, mTrax mobile listings start at just $189 per month.
mTrax manages your listings to ensure you get local calls. We pinpoint your location, then set up your listings so they appear only in searches in your area. That means callers are real local prospects.
The best part of mTrax is that you are not going to be asked for keywords, or bids, or meta-keywords, or ad copy. You're not figuring out how to do a mobile listing, versus a desktop listing. You're not fiddling with daily budgets, weekly frequency caps, and monthly limits. That's exactly what we do. mTrax automatically inserts and manages your listings on all three search engines. Done.
Set up your listing in just 5 minutes. Click below to get started.
You will get real calls from real customers searching for your services on their phones, starting within days. How do we know?
Because the search engines only charge for real customer activity. Google, Yahoo, and Microsoft charge when an actual customer clicks on your listing. mTrax only sets up dedicated "click-to-call" listings, ensuring your clicks turn into real calls from real customers in your area.
That's not all. The three major search engines, Google, Yahoo, and Microsoft Bing, cover 98% of all mobile search queries between them. Because mTrax automatically sets you up on all three major search engines at once, that means your mTrax listings WILL be on cell phones in your area. When people pull out their phones to search for your services, they WILL find you.
What is a qualified call from a new customer worth to you? Odds are the first real customer will pay for the entire month of mobile listings.
Remember, mTrax mobile listings start at just $189 per month.
mTrax manages your listings to ensure you get local calls. We pinpoint your location, then set up your listings so they appear only in searches in your area. That means callers are real local prospects.
The best part of mTrax is that you are not going to be asked for keywords, or bids, or meta-keywords, or ad copy. You're not figuring out how to do a mobile listing, versus a desktop listing. You're not fiddling with daily budgets, weekly frequency caps, and monthly limits. That's exactly what we do. mTrax automatically inserts and manages your listings on all three search engines. Done.
Set up your listing in just 5 minutes. Click below to get started.